Project Details

As a follow-up to highly popular and memorable 2016 Icebowl t-shirt, the team at CrossFit Green Bay again asked me to create an eye-catching and thematic t-shirt design for the 2017 CrossFit Green Bay Icebowl event. This design features a stylized 3D ice cube motif on a vibrant teal shirt, reflecting the event’s theme and spirit.

Design Concept: The t-shirt design prominently showcases a modern and dynamic 3D ice cube graphic. The ice cube conveys a sense of depth and utilizes shades of dark gray and white to maintain a cool and refreshing visual appeal, contrasting boldly against the bright teal shirt background.

Typography: Clear and bold typography was chosen for the event name and year, integrated harmoniously with the graphic.

Outcome: Just as with the previous year, the finalized t-shirt design was a smash, and serves as a memorable and distinctive wearable for participants and attendees of the 2017 CrossFit Green Bay Icebowl.

• Concept development
• Graphic Design