SplitStar homepage about diversity, access, inclusion, and motivation with Jonathan Heider
three versions of the SplitStar logo on gray, black, and bright blue backgrounds
SplitStar inclusion and diversity line art icons

Project Details

The logo design for SplitStar, a business run by motivational speaker Jonathan Heider, focuses on creating a visual identity that reflects Jonathan’s inspiring message and professional ethos. Jonathan, a former Paralympic swimmer, speaks across the country on topics such as inclusion, diversity, motivation, resilience, and acceptance.

Symbolism: The star element, represents the concepts of personal challenge and triumph, symbolizing Jonathan’s journey and message.

Empowering Color: A strong and confident vibrant blue was chosen to convey positivity and inspiration.

Bold Typography: The typography is bold and modern, reflecting Jonathan’s professional approach and the impactful nature of his speeches.

Adaptable Design: The logo is designed to work across various mediums, including the website, social media, promotional materials, and speaking event backdrops.

  • Graphic Design